12/24/2023 0 Comments Santa cruz breweriesApproximately 80-100 cases of 24 cans will be distributed to the participating breweries, who will then sell the brew to their customers. The beer, called Santa Cruz County Strong, is currently fermenting and was going to be ready for canning the week of Sept. And the Gencos were able to get cans, lids and labels donated from their regular suppliers. reached out to Admiral Maltings in Alameda to see if they would donate malt towards the project. From there, Dan Saitherwaite of New Bohemia Brewing Co. The response was exciting, said Genco, with a dozen breweries agreeing to participate. They chose a hoppy blonde ale for the project, as it would be quick to produce and could make use of ingredients they already had. 23-24 on Aug. 25, they sent out an email inviting others in the local brewing community to discuss the idea. The Gencos first had the idea the weekend of Aug. Once it’s finished fermenting, the Santa Cruz Strong hoppy blonde ale will be canned and distributed to participating breweries. Instead, it would be done virtually via Zoom. Such collaborations are increasingly common, with multiple brewers getting together to share their tips and recipes to create unique new beers. But with social distancing restrictions firmly in place, an in-person brewing session wasn't feasible. They decided to reach out to their fellow Santa Cruz County brewers with a proposition: Would they be willing to share the cost of creating a beer, including malt, hops packaging and label, that each brewery could then sell and donate the proceeds? "We knew all of the brewers locally are struggling because of the pandemic," said Rob Genco, so it was important to the Gencos to keep it affordable. But the financial hit that breweries around the country have taken during the pandemic had to be factored in, too. Sierra Nevada Brewing Company in Chico released a similar fundraiser beer after the 2018 Camp Fire, and breweries across the country, including Discretion, have been creating beers to raise money for different nonprofits and causes. They wanted to get other local breweries involved, but had to find a way to keep it low impact, both financially and in terms of time. ![]() In the spirit of past "beers for a good cause," the Gencos decided to brew a beer to raise money for recovery efforts.
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